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How to store your serum (and how long it lasts)

Storage affects how well your serum performs. A few simple habits help.

5 min read · Updated September 27, 2026
Key takeaways
  • Keep serum away from heat, direct sun and steamy bathrooms.
  • Close the cap tightly after each use.
  • Check the 'period after opening' symbol on the pack.

Storage basics

  • Cool, dry place, out of direct sunlight.
  • Not on a sunny windowsill or next to a hot shower.
  • Cap closed tightly to limit air exposure.
  • Don't touch the dropper tip to your skin.

How long it lasts

Look for the open-jar symbol with a number like 12M, meaning 12 months after opening. Used twice a day, a 38 mL bottle of DOSE lasts about 30 days, well within that window.

Signs it's past its best

Copper peptide serums are naturally blue from the copper; that colour is normal.

  • A noticeable change in smell or texture.
  • Separation that doesn't mix back.
  • A significant colour change.

Travelling

Keep your bottle in a zip bag in your carry-on and out of hot cars.

FAQ

Should I keep my serum in the fridge?

It isn't necessary. A cool, dark cupboard is fine.

How long does one bottle last?

About 30 days at 3–4 drops twice a day.

Why is my copper peptide serum blue?

The blue comes from the copper in GHK-Cu. It's normal.

This article is for general information only and isn't medical advice. DOSE is a cosmetic product and is not intended to diagnose, treat, cure or prevent any disease. Individual results vary.