Key takeaways
- Loss of firmness becomes more noticeable in the 40s.
- Skin often gets drier; upgrade your moisturiser.
- Peptides plus optional retinol plus SPF is a proven structure.
What changes
- The jawline and cheeks can look less defined.
- Expression lines become more set.
- Skin may feel drier and look duller.
Your routine
| Morning | Night | |
|---|---|---|
| Cleanse | Gentle | Gentle / double |
| Treat | DOSE | DOSE (+ retinol 2–4x a week) |
| Moisturise | Light to medium | Richer |
| Protect | SPF 30+ | – |
Focus areas
Pay extra attention to the jawline and forehead. See loss of firmness along the jawline and forehead lines.
FAQ
What's the best serum for your 40s?
A multi-peptide serum is a strong, gentle choice for firmness and fine lines.
Can I combine peptides and retinol in my 40s?
Yes. Use DOSE first, then retinol at night a few times a week.
Should I change my moisturiser?
If your skin feels drier, move to a richer formula, especially at night.
This article is for general information only and isn't medical advice. DOSE is a cosmetic product and is not intended to diagnose, treat, cure or prevent any disease. Individual results vary.